As with all the mobile sites we have done, we made sure that the existing features and functionalities of the regular desktop site are not compromised and that the mobile device’s features are well utilized in order to give an enhanced user experience.
The mobile site is 100% in sync with the desktop site, which means that Original Travel do not have to maintain additional Content Management Systems or edit the mobile site content manually. Additionally with Google Analytics Original, Travel can keep track of the mobile traffic in the same way they do for the desktop site traffic.
Here are some of the key features of Original Travel’s mobile friendly website
Easy-to-find search function: that steers viewers toward the information they want as quickly as possible. The results of the Search function are as the same as the desktop site, with the only difference being the mobile optimized layout.
A focus on what mobile browsers want the most: in many cases, mobile visitors have a different goal than people using a desktop and Original Travel understood that. Therefore, rather than going for a ‘like for like’ mobile version of the desktop site, they wanted the content to be more focused with relevant images influencing the mobile users.
Simple architecture: although all the choices available in the desktop site are available in the mobile site, we have kept the structure and the layout fairly simple which keep visitors from getting lost!
Here is what Original Travel had to say about their experience with us:
Thanks to Tin and the team for building our mobile site so effectively in such a short amount of time. Wonderful to get such a service and meet a deadline all at the same time!”
Jules Herbert – Original Travel
Contact us for free demonstration and comparison of your desktop and mobile experience and find out how you could help push your brand further.