We’re delighted to announce that we’ve been selected as part of the Speaker Programme at CHASE 2016 conference.
The annual conference for charities, non profits, membership associations and all things non profit is now a firm fixture of February’s calendar. Attracting a range of visitors from senior to those at the start of their career, trustees and volunteers, the event offers a compelling mix of practical, strategic, tactical and engaging sessions. Coupled with the expo which showcases a range of suppliers.
Our session is Driving Engagement and Income through Customer Journeys – led by Head of Marketing & Digital in our team, Mags Rivett.
The story looks at email essentially and how a simple piece of data capture can lead to engagement and income – as the title suggests. The object is to inspire new ideas, give options for places to start with building your own journeys and look at some of the methods on the market for creating journeys (from simple paper, pen and calendar through to whizz bang integrated systems).
Harnessing the Web – 4 November 2015
Harnessing the Web is an annual MemberWise event.
It’s based on their excellent annual survey – Harnessing the Web Report.
This year we’re delighted to not only be exhibiting at the event, but speaking, too.
We’re featuring in the stream – taking online member journeys and experiences to the next level – and will be doing a very fast paced and practical workshop on building truly personal journeys for members.
At the NCVO’s Annual Conference last week, Matthew Taylor led a thought provoking workshop on the future of membership.
Working with membership organisations quite a lot, we see all sorts of clients with various kinds of stakeholders at different stages in their lifecycle (birth, growth, maturity etc) and most are struggling to work out how to relate to (what they call) their ‘members’ in light of new technology.
One client recently described our work to help introduce web 2.0 as ‘giving the organisation back to its members’. Those that don’t understand what he meant are beginning to lose out, their old momentum, thought leadership and influence is seeping away to spontaneous new spaces – like online groups, wikis and open media.
In this way, open source disempowers traditional membership organisations but also nurtures new forms of social capital. I agree with the conclusion in the workshop that “membership as we know it” is seriously under threat – but I regard this as refreshing not depressing.
I wonder what happens to organisations after they get to maturity in that lifecycle model? Is there a further stage? Could they disintegrate, regenerate, or regroup? I see parallels with the classic Boston Matrix. It’s all rather interesting and I will be following closely the progress of the research project initiated by Karl Wilding and his team at NCVO.