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Salesforce events in May

This May brings a Salesforce bounty for event attendees.   If you are immediately thinking these events don’t apply to you as you are not a Salesforce user (or not yet a Salesforce user), think again.

Salesforce World Tour – 18 May (Excel)

Registration link via: https://www.salesforce.com/uk/campaign/london/

The Salesforce World Tour brings the full power of what is usually a 5 day tech conference (Dreamforce for Salesforce, F8 for this year’s Facebook) to a town near you.  It’s a lot of marketing – but you’d expect that really.  But it’s also a chance to see for yourself some of the tech that is on the market now and hear about (and see) some of the innovations on the horizon.

If you’re already a Salesforce user, it is a great chance to see what’s happening with your tool and see for yourself what’s coming next.

If you are not a Salesforce user, it’s a chance to see what other tools are up to, get some new ideas about the future, new ideas about how you can handle or solve data problems and gain some fresh insights on problems and opportunities.

Added bonus for 2017

Mags (Marketing) and Antonina (Lead Consultant) are speaking in the Non-Profit Theatre with a short presentation Ready, Set, GDPR which showcases how Salesforce can help you be prepared and meet some of the key DPA requirements that these regulations will require.  Time to be confirmed.

NPSP Day – 19 May

Registration link: http://www.npspday.org/events/london?utm_campaign=power-of-us-post-ryan

It is important to note that NPSP Day is not organised by Salesforce.org, it’s the brainchild of the team that work hard behind the scenes to keep NPSP – the non-profit success pack – on track.  For those that don’t know, NPSP is essentially an open source development or collection of features on the Salesforce platform. It’s free for non-profts to access (for the first ten users).  To keep it up to date, users, developers, partners and Salesforce.org all chip into a development process and regularly release new features and updates.

NPSP day is about a range of things – it’s about how people use NPSP, why people use NPSP, what needs looking at – how to do certain things, how not to do other things (best practice), and really a chance to get together and share in what it is all about.

It’s a no fixed agenda ‘unconference’ format – so the attendees lead the way the day progresses.

There’s a charge to attend of $40, which basically covers lunch and refreshments.  And it’s in dollars because the team who organise these all across the US are heading to London to host this day and bring the style and format to life in the UK.

The astute among us will notice it’s the day after World Tour London so don’t get too frazzled at the drinks reception!

Our notes: 

We’ve never been to one of these – they’re  new to the UK – but they sound interesting.  Our view is that existing NPSP users would probably get the most out of these, rather than those of you still at the stage of considering NPSP.

 

 

 

 

 

Fundraising Tag

No, not a new game,  but maybe it could be?  Antonina Romanova, our german-speaking lead consultant headed to Germany for Purple Vision recently… 

Fundraising Tag

Over 300 representatives of non-profit organisations gathered in Potsdam and Dresden in September for Fundraising Tag. Fundraising Tag PotsdamOrganised by fundraisingmagazine.de, and supported by sponsors including Purple Vision, the days offer a mix of sessions, workshops and networking time.

A fairly standard format, but for us the exciting element was that it was in German and would give us an
opportunity to learn more about our fast-expanding customer base in Germany.

We saw these events as not just an opportunity to share our knowledge and experience but also to learn the needs and and requirements of German organisations and get a deeper  understanding of the technology and tools they use and problems they face in their day-to-day activities.

We’ve all got something in common … 

All non-profits, regardless of where they are in the world share some common factors, but it’s the specific requirements that determine best practices, internal processes, applications and solutions.  These will always be different as they depend on range of factors including market, political and economic situations as well as regulations at a market and government level too.

Of course the other major factor influencing the people, processes and technologies in non-profits around the world is the vision, mission and strategy of the organisation – which will vary widely.

In the exhibitor area of the event we were interacting with Fundraising Day attendees. We shared our experience in non-profit industry, explaining how a proper strategy and a vision in combination with modern technology solutions can lead them to a more successful fundraising and brand recognition. Together with Account Managers from Salesforce.org Christiane  and Lisa, we showed a number of people the power that Salesforce offers non-profit organisations.

Some of the common questions about Salesforce were related to various functionality modules, such as  donation management, contact management, digital marketing, event management, grants, volunteers, data protection and, of course, costs.

A number of people were excited to hear that Salesforce.org grants 10 free licenses. However, a couple of people noticed that if you need a higher number of licenses, than they become quite expensive. I should mention that Salesforce licenses are heavily discounted for non-profit organisations. But them being not entirely free means that resources are actually invested into the product development.

Network and Learn

But Fundraising days are not just about representatives from non-profit organisations talking to the exhibitors who offer various solutions and services. Fundraising days are also about learning and networking. There was a number of sessions and seminars that attendees could attend. Each seminar was dedicated to a specific area or functionality.

fr-tage-1For example, a Purple Vision speaker Klemens Karkow was talking about fundraising for small and medium clubs and associations.

Some other speakers were sharing their knowledge on how to build a successful partnership with corporate sponsors, how to better understand donors, how to work with major donors and how to benefit from social media and e-mail marketing. Each seminar provided not just a lot of content but also gave attendees an opportunity to ask their questions and get answers from the experts.

I have also attended one of the seminars. You can never know everything and I decided to use this opportunity to improve my industry knowledge. I attended a session on Practical Tips or How to Make Friends from Enemies.

It was very interesting to hear all the tips, related to organisation and contact donor journey communication. There were, however, a couple of aspects that made me think on how to bring together time proven best practices and the tendency of donors becoming more and more digital. One of the things mentioned by the presenter was that a research showed that if you send donors handwritten Thanks You letters within 7 days after the first donation, a chance to receive the next donation within 12 months is 16% higher than if you thanks them by email or print a letter and send it per post. I agree that for certain groups of donors, this will be the right approach. But if an organisation wants to attract younger donors, it should also consider other ways. And that’s were a marketing journey with 1:1 communication comes into play.

See you next time! 

I found Fundraising Days to be a great experience for non-profit organisations that could learn best practices, talk about consultancy and technical solutions to exhibitors and discuss their problems and successes with other non-profits.

2016-09-08-dresden-fundraising-tage-2At the same time it was a fantastic opportunity for Purple Vision and for me personally as it allowed us to get a better understanding of our current and future customers on the German market and learn about other solutions offered within it. As we are an independent consultancy, we should keep looking and investigating what tools are available in order to be able to offer our clients the best options.

See you at the next Fundraising Day!

 

 

Antonina is one of Purple Vision’s Lead Consultants for non-profit projects.  As well as being a Salesforce whizz, she also speaks Russian and German (hence being asked to help our German clients) and loves dancing.  She’ll be attending the next Fundraising Tag days in March. 

September 29 – Fundraisingtag Berlin-Brandenburg

We’re attending Fundraising Tage in the German city of Postdam on 29 September.

Fundraisingtag Berlin-Brandenburg

Joining our German-speaking Lead Consultant Antonina – who will share with delegates how Purple Vision can help them succeed and share more about how the platform is transforming non profit technology.

Fundraising Tage (fundraising day) are organised by German publication Fundraiser Magazin, the go-to publication for charities, associations and community groups across Germany

More info:

Details about the Fundraisingtag Berlin-Brandenburg

September 8 – Fundraising Tage, Dresden

We’re attending our first Fundraising Tage in the German city of Dresden on September 8th:

Sächsischer Fundraisingtag

Joining our German-speaking Lead Consultant Antonina – who will share with delegates how Purple Vision can help them succeed – is Salesforce.org exec Lisa Grotenrath who can share more about how the platform is transforming non profit technology.

Fundraising Tage (fundraising day) are organised by German publication Fundraiser Magazin, the go-to publication for charities, associations and community groups across Germany

More info:

Details about the Dresden Sächsischer Fundraisingtag