Why we work with Salesforce Marketing Cloud
We’re pleased to also be able to advise our customers on the Marketing Cloud as well as other Salesforce offerings. I love the flexibility of the platform – start with a single channel and built to omni-channel or go straight for a multi-channel approach. But behind all that is a robust and ever-developing suite of tools that bring your data – and as a result your marketing and fundraising – to life in a whole new way. For the first time, donor journeys and engagement are not a ‘best you can do with the tools available’ task – or even just a good idea you’d like to try sometime. The Marketing Cloud automation tools allow you to build dynamic, flexible real-time journeys across more than just one channel. Hurrah too for the non-profit discounts available via Salesforce.org.
About Salesforce Marketing Cloud
Your customers expect you to know who they are. They expect you to know who they are regardless of channel, tool and time of day. Welcome to 24/7 consumer driven marketing. They expect you to know who they are regardless of channel, tool and time of day.
Welcome to 24/7 consumer driven marketing.
The Salesforce Marketing Cloud platform allows you to create this objective within your organisation – whether you’re small or large, using one channel or multi-channels – or even chasing the marketing vision of ‘omnichannel’.
The Marketing Cloud includes everything you need to drive marketing engagement with channels and tools to help:
- Mobile (SMS, App and Beacon based)
- Social (listening and engagement)
- Cloud pages (landing pages)
- Advertising Studio for social media (advertising integration)
- Automation Studio (triggered email automation)
- Journey Builder (for multi-channel deployment)
- Contact Builder
- Integration with CRM
- Audience Builder
Read more about Salesforce Marketing Cloud
Flexible and Scalable
Salesforce Marketing Cloud is innovative and disruptive – but in a good way. It can help you to take your marketing to a whole new level, helping you drive deeper engagement and deliver outstanding results. It offers a scalable solution and a way to move your marketing from ‘batch and blast’ to a seamless customer experience by creating meaningful and engaging personal journeys. Start with a single channel (like social or email), and add more as your programmes develop, edging you towards omnichannel.
As an innovative platform in its own right, the marketing cloud is growing all the time, with new features being added, responding to trends, demand from marketers and customers and as the marketing landscape dynamically changes too.
How Purple Vision can help with Salesforce Marketing Cloud
Tool & Channel Selection: We will take you through the options available in Marketing Cloud and identify your ‘appetite for omnichannel’, and find the blend of tools and channels that are right for your business or non-profit.
Salesforce Marketing Cloud Configuration: We will work with you to map out your marketing data and contacts into the system, and set up the cloud to deliver the tools that you’ve chosen to adopt. We will also ensure that your system operates smoothly and show you the key basics.
Marketing Cloud Development: If you have a marketing cloud installation and want to add features and functionality, or need help to make the most of the tool, we can assist. From business analysis through to technical configuration, we’re able to support you to take full advantage of your investment.
Purple Vision Resources
- Presentation: Driving Engagement and Income through Customer Journeys
- Presentation: Email: from big bang to personalisation
- Blogs: tagged Salesforce Marketing Cloud
Can we help?
Whatever your question, we’re happy to help. You can