Your customers expect you to know who they are. They expect you to know who they are regardless of channel, tool and time of day. Welcome to 24/7 consumer driven marketing.
The Salesforce Marketing Cloud platform allows you to create this objective within your organisation – whether you’re small or large, using one channel or multi-channels – or even chasing the marketing vision of ‘omni-channel’.
The Marketing Cloud includes everything you need to drive marketing engagement with channels and tools to help
- Mobile (SMS, App and Beacon based)
- Social (listening and engagement)
- Cloud pages (landing pages)
- Advertising Studio (advertising integration)
- Predictive Intelligence for web
- Automation Studio (triggered email automation)
- Journey Builder (for multi-channel deployment)
- Contact Builder
- Integration with CRM
Flexible and Scalable
Salesforce Marketing Cloud is innovative and disruptive – but in a good way. It can help you to take your marketing to a whole new level, helping you drive deeper engagement and deliver outstanding results. It offers a scale-able solution and a way to move your marketing from ‘batch and blast’ to a seamless customer experience by creating meaningful and engaging personal journeys. Start with a single channel (like social or email), and add more as your programmes develop, edging you towards omni-channel.
As an innovative platform in its own right, the marketing cloud is growing all the time, with new features being added, responding to trends, demand from marketeers and customers and as the marketing landscape dynamically changes too.
How Purple Vision can help you with the Salesforce Marketing Cloud
Tool & Channel Selection: We will take you through the options available in Marketing Cloud and identify your ‘appetite for omni-channel’, and find the blend of tools and channels that’s right for your business or non-profit.
Salesforce Marketing Cloud Configuration: We will work with you to map out your marketing data and contacts into the system, and set up the cloud to deliver the tools that you’ve chosen to adopt. We will also ensure that your system operates smoothly and show you the key basics.
Marketing Cloud Development: If you have a marketing cloud installation and want to add features and functionality, or need help to make the most of the tool, we can assist. From business analysis through to technical configuration, we’re able to support you to take full advantage of your investment.