Digital: Email marketing support

 

If you read marketing media, you’ll know that email is both dead, and the only tool you’ll ever need to deliver your marketing.  The truth is somewhat less extreme – email is vital to your organisation, but only if you are using it to its full potential.

There’s a lot to sending email from having the right tools, to knowing what content you need to send to which elements of your audience, through to testing and automation.

It’s unusual to have a staff team with all the expertise necessary and so perfectly normal to need help with any of these areas.

How we can help

Our email marketing support are consultancy-based services typically in the following areas:

Email marketing tool Signposting

Which email tool is right for your vision and ambition?  We will look at your goals, current useage and plans for the future and help you select the right tools for the job for you.

Email marketing Health Check

We’ll review your email marketing programme and offer you constructive advice and recommendations on how and where you can improve your programme

Building supporter journeys 

Struggling with getting started with supporter journeys?  We can help you map out journeys which are right for your organisation and your supporters and get started with making them happen – from addressing your data and what it tells you through to practical areas such as tools you may need to use.

Salesforce Marketing Cloud 

Purple Vision are Salesforce Marketing Cloud partners and can help you identify how to start with Marketing Cloud, implement tools (including email, mobile, landing pages, social media and more).

Salesforce Pardot

We can install Pardot for you and offer you advice in getting started in using the tool (note this service is available remotely currently)

What’s included

Every organisation is different.  That’s why we don’t offer a fixed list of what’s included in each of these services.

We’ll discuss with you what success would look like in your project and then work with you to identify the best way to achieve that.

Typically this will be a mix of consultancy-based approaches including 1:1 interviews, presentations, guided discussions and practical workshops.

We will agree how you’d like the results of your service delivering – as a presentation, written report or even a training session.

Who you will work with

Our email marketing services could be delivered by Mags, our Director of Marketing who has more than 15 years’ experience in non-profit marketing.   You could also work with Bertie, our Digital Marketing expert associate, or work remotely with Jeff who is based in the US and is our Pardot implementation expert – or any other member of our team who is suitably qualified and experienced to help you.

Costs

The cost will vary according to your requirements.  We cost our consultancy based services on a day rate except where identified otherwise.

Can we help? 

Whatever your question, we’re happy to help.   You can: