Everyone knows that Napoleon was short.
Except…he wasn’t. He was average for the time, around 5’7″.
How did we get it so wrong? Well, turns out in French inches, he was 5’2″, and due to our inability to measure him, we just assumed he was short. This mistake has been passed down through generations, been used to explain his motivation, and even helped coin the ‘Napoleon Syndrome’ for short people supposedly trying to compensate. For such a simple measurement mistake, this has had some pretty big ramifications.
Our failure to accurately measure Napoleon is understandable. Even today it’s considered impolite to rush up to a man holding a measuring stick. Even on the third date…
What do we fail to measure in the Fundraising world that we should be measuring? Today’s topic is online fundraising, and it’s incredibly difficult to measure, especially when it comes in through multiple channels.
A common story among charities goes something like this. They started off with JustGiving, were lured by the lower fees of Virgin Money Giving, only to try even cheaper BT MyDonate, before trying EveryDay Hero or returning to JustGiving for the features.
Donations were flowing through three or four online fundraising systems, not to mention a CAF Donate page and a few legacy Paypal recurring donations set-up by last year’s fundraising assistant.
In this situation, you’re getting the money, but what you’re not getting is the data.
At least not in a system you can measure. This means that you can’t answer the following questions, at least not without spending a day mushing files together in Excel:
- Who are our top 10 fundraisers? (because we want to host a dinner for them)
- Who raised the most money last year but didn’t raise anything this year? (we might want to ask why)
- Who has donated to at least three different fundraisers? (because they might be next year’s superstar fundraiser)
- What are last year’s top 100 donors? (because we might want to send them a handwritten card)
We’re excited to let you in on a secret.
You can now answer these questions, even if you use every different fundraising system on the planet.
With Snow Goose, you can smoothly import data from multiple platforms and report on standardized data.
Snow Goose in action is straightforward for both the fundraiser and the rest of the staff.
Fundraisers mainly click Next half a dozen times as they monitor the import process and check for any contacts that are flagged as having conflicting data. Thousands of donors, sponsored and voluntary and donations can be imported in minutes, with duplication handled in the background.
And the rest of the staff see donations against both the eventer and the donor. Snow Goose beautifully handles this dual credit and accepts data from multiple online fundraising platform.
Which brings us back to Napoleon and his not-so-short height.
- What mistakes are you making about your Fundraising data because you can’t measure it?
- What impact is this having on next year’s strategy and fundraising targets?
- Could you communicate with your donors but don’t because they aren’t in your database?
Without measuring your online fundraising across multiple channels, you can’t even know what you don’t know!
Whether Snow Goose helps Salesforce in its challenge to Blackbaud, only time will tell. But we think it’s a great addition to the Salesforce platform.
Snow Goose is priced so that it’s accessible to almost any sized charity, with the price ranging from 0.7% of donation value for smaller charities, to 0.1% of donation value for the very largest.
A team of partners helps charities implement Snow Goose and optimize the data for increased fundraising and we’re delighted to have Purple Vision are one of these implementation parters
If you’d like to know how Snow Goose can help you raise your fundraising targets, give Purple Vision a call!
- Find out more: call Keith on 0845 458 0250 or via our contact form
- Event: JustGiving & Salesforce Integration with Snow Goose – Wed 29 April, 15.00 (London)
(Opens to register via Eventbrite)
- About the Author: Stony Grunow is CEO/CTO at Daddy Donkey Labs, Salesforce app developers