Wouldn’t it be great to find out what people are saying about you on social media – and record those comments to your CRM system? … to automatically create new records on your database for anyone who mentions you on Twitter? … to open a window on a major donor record and see their latest Facebook or LinkedIn update before you go in to meet them?
All of this, and more, is already possible with Salesforce. And, given that the Salesforce Foundation will donate 10 free licences to any charity that applies, what’s stopping you?
What we like about Salesforce is their innovative, entrepreneurial culture that drives them to investigate technology trends and incorporate them into their software. They’re totally focused on “social enterprise” and, with a large network of developers, there’s always someone looking to build applications to extend the functionality of the product, whether that is an integration for Mail Chimp or a special version of the software for membership management or fundraising.
Over the last 18 months we have watched and learned as the capabilities of Salesforce for relationship building have developed, and we like what we see. As a sales and marketing system it performs excellently – so well in fact that we’ve adopted it for our own business. We think Salesforce offers integration with social media tools on a level unmatched anywhere else.
But perhaps you’re not ready to throw out your current CRM system just yet, after all you’ve invested enormous time and effort to get it to where it is, and switching databases is a major undertaking. Point taken! So, instead, we’ve worked out a way to leverage the power of Salesforce for social media without having to go through a total system migration. We’ve developed a concept we’re calling Get the Social Media Edge or GiSME for short.
In this solution we build on our knowledge of nonprofit CRM tools and use Salesforce as an “edge” application. This means it sits alongside your current system and data passes back and forth, keeping you up to date with the latest social media activity so you can make use of this in your relationship building activities. All the power, with none of the pain.
To find out more about how to Get the Social Media Edge for your organisation, please contact [email protected].