We’ve taken the pledge – pledge 1%

Fear not, this is no pronouncement of our support for the temperance movement (though ask us after our Christmas Party and we may say differently).   This is about why we’ve chosen to Pledge 1% and what it means to us.

Read about Pledge 1%

About the Pledge

Pledgeonepercent is – in a neat and tidy nutshell – all about corporate social responsibility.  Giving back.  Being active members of the communities we live in.  It is a philanthropic movement to encourage businesses of all sizes to be good citizens as well as good employers.

Essentially, you can pledge four things

  • Equity – this is the polite way of saying cash.
  • Product – if an organisation has a software product, offering 1% of that product for non-profits to use is included in this
  • Time – the simplest metric of all – staff days or time.
  • 1/1/1 – all three of the above elements.

Why we’ve taken the Pledge

Purely and simply, we’ve taken the pledge as we believe it fits with our values and ethos as an organisation – where we are now and where we started from.  Doing the right thing and being on our customer’s side are critical to who we are and what we do, and what makes us ‘purple’ as a team.  Making sure we stay focused on our part in the world matters to us.

Of course, we could just have got on with doing our bit without signing a pledge.  Many organisations do.  We’ve chosen to sign up so that we can be counted as part of the movement, and help others to look at and consider the pledge too.  Collective impact of a movement is easier to measure – and with measurement comes the evidence of what the programme is achieving.  And thus encourages more organisations to take part in something meaningful.

How we set about doing it.

Applying to participate is the easy bit.  Understanding how our team – a group of strong individuals – want to use that time a little more complicated.

Mike, our Chief Operating Officer and organisational development specialist, opted for a staff survey to gather opinion and ideas about the kind of benefits the team would expect to gain, and also look at the initiatives we could consider as a team.

Collating the feedback was enlightening.  Not least because it revealed the extent to which staff are already freely involved in giving of one kind or another.  Most importantly, it revealed more of the spirit that sits in the Purple Vision team and the passions that drive individuals in their daily lives.

The majority in the team asked the organisation to steer away from collective activities that involved politics or religion, but these are of course a strong personal preference for many and our relationships at work are already respectful of any boundaries that these two areas can create – so it felt like a natural ask from the team and one we are happy to accept.

Our collective endeavours will focus on areas where we have identified a shared concern or passion.

What it means for us

We’re keen that Pledge 1% is real and meaningful for the Purple Vision team, so this may be all you ever learn of our Pledge.  It’s really important for us that this isn’t about PR, but this is about doing the right thing to be members of our society and community.

Mainly, we’ll give our time as individuals, but probably for one day a year, we’ll work on a project as a team together.  Quietly, without pomp, but with a lot of purpose.

For some of us it will be a continuation of the kind of things we’ve already been doing.  For others a chance to explore opportunities that we may not have had before, to participate, understand and learn.

1% is a small step in the right direction.

Of course, in an ideal world, companies would be able to offer more than what sounds like a humble 1% to achieve meaningful and impactful social change.  1% sounds small.  1% time is 3 staff days a year – that also doesn’t sound a lot on paper.

But look two things here.

  • We’re a small company and 3 days a year is a lot of potential work time. So it is a sacrifice for us to make at an organisational level.
  • For our team of 20, 3 days each is 60 days a year. 2 calendar months a year of time, or 480 hours in working time

We know we can make a difference in that time.

More info:

  • If you’d like to know more about Purple Vision’s approach to Pledge 1%, give us a ring and ask to speak to Mike, or send your enquiry via our web form.
  • To sign the Pledge for your organisation, visit the website: – http://pledge1percent.org/

Pledge 1%