Why Salesforce

We recommend Salesforce as we believe it’s a great solution. We’re often asked ‘why Salesforce’ – here are just a few of the reasons why we think Salesforce is a great solution for our clients.

Platform solution 

Salesforce is a cloud-based, platform solution. A platform offers you a robust based to build on as you grow, develop and expand and the cloud base enables you to use Software as a Service (SaaS) meaning no installs onto servers, or concerns about updates or patches.

Investment in Research and Development

Salesforce is a multi-billion-dollar organisation. It spends a good deal of money on research and development every year to maintain its existing infrastructure investment and upgrade where necessary. Vitally, it also invests in developing and evolving its platform, services and interfaces and also manages acquisitions. Salesforce frequently buys other companies who offer expert solutions or packages that make a big difference. It’s how things like the Marketing Cloud have developed.

Upgrades and New Features

Salesforce releases a new update in spring, autumn and winter, full of new features, fixes and tweaks. The platform is constantly innovating. Once you make the decision to go with Salesforce, you can be confident that your core technology choice is not going to stagnate and the solution will grow and flex as your organisation does.


The future is bright with Salesforce. It maintains an impressive technical development roadmap across all of its products and services, to ensure that each new release is effective. There’s a structured plan for when and how releases will happen and for managing customer demand for new features.  The research and development investment translates itself into a practical roadmap for features, developments and upgrades.


Salesforce is as flexible as your organisation needs it to be. By adding apps from the App Exchange or managing integrations from third party tools, Salesforce CRM can be the single tool that your organisation needs to manage a complex array of needs from finance, to HR, operations and marketing.  Its hard to find another tool that has this kind of deployable flexibility.

Reliable and secure 

Salesforce maintains over 99% up-time across its vast expanse of servers. Salesforce Trust outlines everything that’s happening with servers, security and uptime as part of the Saleforce transparency approach.

Your data is as secure in the cloud via multiple security measures and data encryption as it is anywhere else. Salesforce are able to respond to specific cloud-server location requests if you have particular data sensitivities within your organisation.  Otherwise, Salesforce will keep your data secure to your organisation regardless of location. You can read more about data protection and other policies around security via these Salesforce Trust pages.

Partnership Programme

Salesforce’s partnership programme means that organisations that work with Salesforce have to meet key criteria and standards (in everything from how we handle customer success to how many staff hold verified credentials to practise Salesforce development). We think this is great as it means all Salesforce users can have confidence in the consultants they choose to work and in Salesforce’s commitment to customer first

An open community 

There’s a whole community already using Salesforce.  This is great for two reasons

  • customer support – there are hosts of resources to help customers self-serve with quick queries and learn for themselves both formally and informally.  The Salesforce Power of US Hub  offers video, customer response, access to training and more and allows collaboration between customers, developers and Salesforce colleagues.
  • ecosystem of developers – there are hosts of developers working on the platform too. This is great as it offers customer choice, but also means that new Apps and Integrations are always being worked on so pretty much anything becomes technically possible. Maybe even the moon on a stick, who knows?